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I Wanted An Entertaining Book Trailer- So I Made One

Title page of Cupid's Fall series book trailer with marble Cupid statue

I needed a book trailer

Book trailers are the literary equivalent of “coming attractions” at the movies. (Remember going to the movies? Sigh.)

Maybe you’re a potential reader who wants a taste of the story before you go out and buy it. (Seems fair.) Say you don’t feel like reading the back cover blurb. Maybe instead, you’d like to watch a short video that introduces the main character and central conflict of the story, conveys the mood, hints at the plot points. Maybe you’d like to be entertained for a minute (or less).

A book trailer can be a great marketing tool for an author – if done well. Ay, there’s the rub! (Thank you, Hamlet.) Because your trailer, like everything else you put out there about your book, is a reflection of your storytelling chops, your narrative style, your skill with the medium, and your commitment to professionalism. If a potential reader’s first encounter with your book is less than excellent, you may not get another chance.

Indie authors are Jacks- & Jills-of-all-trades

Could I do this well (enough)? I’m no movie producer. I have no fancy movie-making equipment or experience at this. And yet, I wanted that trailer.

Hey, didn’t I say the same thing to myself back in April of 2020 when I decided to publish my series without an agent or publisher to stand behind me? (Yes, yes I did.) I didn’t know much about printing or distribution or promotions (Good God!) or placing ads on Facebook or Amazon. I’d never done a Goodreads giveaway or set up my profile on a site called Bookbub, which is kind of the mecca for finding genre readers. I didn’t even have a TikTok – GASP!

I figured that stuff out (to varying degrees), and I became determined to figure this out, too.

Fortunately, I’m not the first author to take a stab at this. There’s a wide world of amazingly creative folks who are killing it at marketing their own books. And the best part? They’re incredibly generous about sharing ideas and experiences and resources. So I knew it could be done – in theory.

Research first

With a blank piece of paper and pen at the ready, I started my research. What makes for a good book trailer? In other words, what was the end product I wanted? I like to start with the BIG DREAM and whittle my ideas down to what I’m actually able to manage both in terms of my own “skill” and a reasonable budget. Sometimes that gets me into trouble, but that’s a post for another day. Actually, that pretty well describes my book cover design process!

I watched many, many trailers to begin developing the answers for myself. As you can imagine, I found a wide range from slideshow-style image and/or text sequences to cinematic video filmed by folks who actually know what they’re doing. Soundtracks, too, vary widely from “stock” offerings on different platforms to purchased or composed music with or without voiceovers. Length varies too, but this medium caters to a shorter attention span, so most of the good ones keep to under a minute.

Next, I researched how to write the trailer “copy” – the storyline to represent my series. The sources I found generally offered the same advice as for writing a good book blurb. I already had mountains of great advice stashed away on that topic. Introduce the character(s), the conflict, the stakes. Whet the ol’ appetite.

I wanted a rhythm that would feel like poetry. When set to a soundtrack, it’s basically a song. I’m no composer (understatement!), but this seemed doable. Time to put all that microfiction contest experience to good use!

Creating the book trailer I’d envisioned

While studying my options, I also thought hard about the tone I wished to convey. The sweeping cinematic trailers with realistic images can be really beautiful if you’ve written a series like Outlander, but that wouldn’t match the rom-com style of my series. In keeping with the whimsical feel of my books, I decided on a cartoon style in the same vein as my covers. This translated to an animated slideshow, which was something I felt pretty comfortable I could create on my own.

Using both the original photoshop layers that comprise my covers and Picmonkey, the online photo editor I use to create my Instagram and Facebook posts, I was able to create all the still and animated graphics for the individual “slides.” Text was easier to add in with the video-making app – Adobe Spark. It was all quite easy to assemble, and there were enough style choices in their gallery to satisfy the need without feeling overwhelming.

All I had to do now was put all the slides together, decide how long each needed to play, add the soundtrack, and BOOM!

And now, to get my trailer in front of eyeballs

A new challenge! I posted my trailer to my social media accounts (including my TikTok). It lives on my Amazon Author Central page and here on my website’s BOOKS page. If you joined my newsletter list recently, you may have seen the trailer there. Tell me please – have you seen it yet?

If you have, I’d love to hear your thoughts. If you haven’t, just scroll down one more click! It’s only 43 seconds!

Watch the trailer right here:

As always, I love hearing your thoughts. Feel free to comment below or shoot me an email. If you enjoyed the trailer, please share this link with your friends!

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P.S. – Did you know you can receive blog updates straight to your inbox? Yup! Just enter your email address in the box below and cut out the middle man. This is a no-spam zone! I post to my blog roughly once a month. (Not to be confused with my NEWSLETTER, which is all the current book stuff, sneak peeks, special deals, etc. And you can sign up for my newsletter by clicking on the big open heart at the bottom of this page.)

Into the Quiet pulls Cupid inside a troubled marriage

Cupid standing outside window, Husband and wife sitting with backs to each other, staring at computers

The Sequel is out!

Into the Quiet – Book 2 of the Cupid’s Fall series – is live! That means Cupid’s back, and the gods have a new and exquisite torture for the naughty God of Love.

When last we left Q at the end of book one, he was tugged from the dance floor at Versailles by the heart-motor in his chest.

Cupid groaned again. “This feels worse than last time.”

“Yeah,” said Pan. “They tend to ratchet things up. The important thing is, you know what you need to do.”

Oh yes, Cupid knew. As soon as he could breathe again, all he had to do was follow the tracker in his chest straight to the truest love his heart had ever known.

How mean of me to leave poor Q teetering on the edge of that cliffie! Teeter no more.

Plunged into the quiet of a fragile marriage

Cupid’s second Worthy presents a new challenge – Ruthie’s married, though the marriage is a troubled one. When suspicions and secrets begin to fray the bonds of their marriage, Ruthie turns to her stories and fantasies, while her husband Zach immerses himself in his work.

Enter the God of Love. Devastatingly charming, chiseled to perfection, and suddenly – desperately – in love with Ruthie.

But even the gods have to respect the matrimonial laws of mortals, as Pan swiftly explains. (Well, maybe not if you’re Zeus.)

Tasked with his new mission, Cupid has to find a way into Ruthie’s life that won’t get him into even more trouble with the gods overseeing his punishment.

A bromance put to the test

As concierge to fallen gods, Pan, too, has a duty to the gods above. But it’s getting harder for Pan to swallow his complicated feelings for his old BFF – especially with Cupid’s new, smoking hot earth-bod so tantalizingly close. When Cupid unwittingly steps on Pan’s toes, their friendship is strained to the limit.

What’s worse, they are both agonizingly aware that if they cannot repair the damage before Cupid is called home, they may never get another chance.

A mother’s treachery

Meanwhile on Mount Olympus… Aphrodite exploits her son’s punishment to seduce her fiery lover – Ares, God of War – and her husband Hephaestus grows increasingly unsettled. As the three gods on Mount O pit their awesome powers against each other, Cupid deals with the fallout on earth while struggling to master his own tortured heart.

Abandoned and alone, Cupid has only one place to turn for comfort – the one place in the cosmos he knows he cannot go.

Are you ready to dive into the quiet with Cupid?

Into the Quiet ebook and paperback on a bed of rose petals

Ebook: $4.99 | EVERY E-BOOK OPTION ON THE PLANET

Print: Paperback $14.99 / Hardcover $25.99
AMAZON | BARNES & NOBLE | WELLESLEY BOOKS (signed)| YOUR LOCAL INDIE | OUTSIDE THE U.S.

Need more details?

Head over to the Into the Quiet page to read chapter one, check out what reviewers have to say, and preview the Book Group Discussion Guide. If you’re wondering whether this book can be read as a standalone, the answer is “Yes, but –.” You’ll enjoy it more if you’ve read First Quiver. Trust me.

As always, I love hearing your thoughts. Feel free to comment below or shoot me an email.

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P.S. – Did you know you can receive blog updates straight to your inbox? Yup! Just enter your email address in the box below and cut out the middle man. This is a no-spam zone! I post to my blog roughly once a month. (Not to be confused with my NEWSLETTER, which is all the current book stuff, sneak peeks, special deals, etc. And you can sign up for my newsletter by clicking on the big open heart at the bottom of this page.)

How to know when you’ve found the perfect editor

BEST EDITOR EVER coffee mug sitting on edited manuscript pages with red markings.

Looking for the perfect editor? You’re going to be investing some serious cash and working closely with this person – or their comments, anyway – for at least a couple of weeks per manuscript. It’s a relationship that requires a foundation of trust and shared expectations.

First things first. Your editor’s gotta have the basics.

Editors need to know their stuff. Otherwise, what’s the point of hiring one? They need to be proficient with the rules that govern whatever kind of writing you’re hiring them to review. That’s not to say they need to know every rule by heart, but they should recognize when to consult the authoritative source (for example, the Chicago Manual of Style in the case of novel writing) and understand how to apply the rules.

They need to pay great attention to detail and read with an editor’s eyes. There’s a reason editors are usually paid per word or page. What good is knowing the rules if you completely blow past the semicolon that had no business being where it was?

A person with those skills who can deliver their suggestions in a professional and organized manner is a solid choice. Maybe that’s all you need in an editor. No judgment here. It’s just that since I began this whole self-publishing journey, I’ve discovered I need more. And lucky me! I found just the right editor for me – or rather, she found me.

How I met the lady who would later become my editor

Beth with her friend Sue
Sharing a meal with Sue in South Beach

Once upon a time in 2011, I was sitting in my chair at the hair salon, mostly minding my own business while waiting for the chemicals to cover my gray when I was struck by a fantasy about a sexy hair stylist whose very first client at her new job happens to be a very handsome, slightly older man with a beautiful head of hair and a (somewhat justified) aversion to getting his hair cut. By this point of my fanfiction “career,” I was already three stories deep, so I knew an inspiration when it hit.

I quickly began jotting down ideas on scraps of paper I happened to have in my purse and pretty much wrote the whole thing before my color finished processing. The story was meant to be a short piece, but as happens sometimes, the online readers who were engaging with the story one chapter at a time persuaded me to expand it into a much longer – and much angstier – story.

And then came Sue – under a pseudonym, of course

Sue posted a review to one of those online chapters. In it, she mentioned that she was a literacy coach and was already “beta reading” (the fanfiction world’s equivalent of editing) for another writer. Shockingly, I had managed to this point without understanding that I needed an editor. (Spoiler alert: everyone needs an editor. Everyone.)

I was just learning how to write fiction at the time, so I knew I had plenty to learn from Sue. What I did not realize then was that we would form a deep friendship that would take us through, oh I dunno, maybe forty more fanfictions and straight through to actual book publishing. We finally met in person many years after our initial online interaction. I was delighted that the woman I’d gotten to know and love through my computer screen was a real live human I wanted to get to know even better.

What makes my editor so darn perfect?

  1. Sue understands that the rules are the beginning of the conversation, not the end. Grammar and punctuation are meant to provide clarity and precision. The “right way” doesn’t always get me there. I count on Sue to make sure I know when I’m breaking a rule. We’ll often debate back and forth until we’re both satisfied with the outcome. The fact is, if she’s suggested a different punctuation that doesn’t feel right to me, I’ve been unclear in my writing. There’s almost always some kind of revision to be made when she flags an issue.
  2. Sue respects my narrative voice. She knows I love to make up words, and mostly, she’s cool with that – as long as I’m doing so with intentionality. She’s not wild about “disembodied” arms and legs and heads performing actions on their own, but sometimes, that’s just the way it goes. She’ll grin and bear it if I can justify it.
  3. Sue’s always tactful but never afraid of hurting my feelings. I don’t need my editor to “go easy on me” or “have a light touch.” Would you want a surgeon to only cut out part of your appendix?
  4. Sue is a teacher by training, so her edits often include a citation of a rule, an example, or even a picture to help me understand her recommendations more completely. She sometimes goes to great lengths to add in these gems and often finds dimensions I didn’t know about. She’s invested in making me a better writer, and I love and appreciate all her efforts toward that goal.
  5. She’s extremely clever, and her review comments are often very funny. When she saves me from extreme embarrassment by catching mistakes and malaprops, she always adds humor to take out the sting. She loves to make me groan with her awful puns. And yes, she recently left me an entire limerick in the margins as a review note. Remind me to share it with you after book 2 is released – no spoilers from this girl.
  6. She happens to remain one of my most passionate readers, through all the years and projects we’ve done together. While she always keeps her editing hat on, I will sometimes get little “reader reaction” comments in the margins. Those are fun!
  7. She’s always been one of my biggest cheerleaders. To receive a compliment from Sue is to receive a gift of poetry. She has a way of saying that thing you need to hear at just the time you were having doubts. While the editor’s eye is, by design, a critical one, Sue also has the ability to reflect back the very best in my writing. Often, that is just as instructive.
  8. Mostly what makes Sue the perfect editor is that she has a gigantic heart, and it’s always in exactly the right place.

A bit more about Sue

A portrait of Susan Atlas smiling
Susan Atlas, compassionate wielder of the red pencil

Susan is a recently retired English teacher and literacy coach who can’t stop being an educator. She considers herself not just a logophile but a logomaniac. She comes to editing not only with a fluency in grammar and punctuation but a full heart for translating each author’s individual voice onto the page, which explains why Sue is the editor of choice for several fanfiction authors who have migrated into original fiction.

She is the mother of two kids and grandmother of four. Sue and I share a love of – and frustration for – the game of golf.

Three years ago, she donated her editing services to help bring my son Jeffrey’s book, Isotopia, to publication. She’s a huge fan of the Twilight series, which is how she and I met, and also how I met my cover designer, Betti Gefecht.

Sue would have written this piece better.

Yes, it is true. Her memory is far better than mine, and she tends to catalog and save artifacts way more carefully than I. It was Sue who dug up our original correspondence. She also waxes poetic on our friendship and writing partnership in vivid detail. I can only stand by nodding as she refreshes all those happy memories.

Though she despises the spotlight, she interviewed me for my Q1 Launch Party on Zoom in January, and by all reports, she was a hit!

Ellipses… the novice oft mangled.
Commas were spliced, participles dangled.
Then an offer came through –
“Hey, I’ll beta for you!”
And now she’s grammatically wrangled.

Comments, questions, concerns? Let me hear it!

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P.S. – Did you know you can receive blog updates straight to your inbox? Yup! Just enter your email address in the box below and cut out the middle man. This is a no-spam zone! I post to my blog roughly once a month. (Not to be confused with my NEWSLETTER, which is all the current book stuff, sneak peeks, special deals, etc. And you can sign up for my newsletter by clicking on the big open heart at the bottom of this page.)