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Kicking Cupid Out of the Nest

Cartoon figure in toga and sandals landing in grassy field.
“Cupid was still weighing his mother’s heart when the grassy field rose to meet his bottom.”

Cupid has landed!

Truth be told, Cupid landed on Tuesday, Jan. 26th – miraculously – as planned. If you’re a subscriber to my blog, you might have already seen a certain book cover a few (hundred) times by now. Sorry (?) but that’s just me, keeping my promise to everyone who ever asked me that fateful question: “When can I buy this book of yours?” I would have responded: “I promise you, [insert your name here], when my book is available for purchase, I will shout it from the rooftops!”

It is time for shouting: You can buy my book now!

I have some other things to say about this, but you’re probably distracted now, wondering where you can get your hands on a copy. So let’s get that out of the way:

EBOOK: $4.99 | EVERY E-BOOK OPTION ON THE PLANET

PRINT: Paperback: $14.99 / Hardcover $25.99
AMAZON | BARNES & NOBLE | YOUR LOCAL INDIE BOOKSELLER | OUTSIDE THE U.S.

The wildly empowering decision to publish

I will never say self-publishing was my first choice. Not gonna lie, I wanted an agent. I wanted a professional partner with all the industry know-how, the power and connections of a traditional publishing house behind me, the legitimacy of a publishing contract. And heck yeah, a book advance!

But I’d made myself a promise, way back when I started in 2014. I would continue to query book one while I wrote the next three in the series. If I still didn’t have an agent by the time I finished the last book (#4), I would set the self-publishing engine down the track. When the inevitable happened, and the moment of truth was upon me, I thought I might feel crushed. But that’s not what happened.

Somewhere along the way, I started to believe there were readers out there who would enjoy my story, whether or not there was someone willing to take a chance on helping me make that happen. With the world upside-down and everyone’s future unknown, it didn’t feel so scary anymore to be the one taking hold of my own dream. I had SO much to learn, but learning is its own energy, and I was hungry for it.

Nothing has empowered me like my determination to put this story out into the world on my own terms.

7 years of rejections

Seven years ago, I finished my first draft of this book (then called Quiver). I hired a “manuscript consultant,” someone experienced in both writing and critique. I sat with that advice until I could really absorb it, and then I produced a much improved second draft. At that point, I began querying agents.

I pitched at conferences, I researched agency websites and twitter hashtags and the back matter of my favorite books. I followed every lead (and thanks if you offered one). Many of these agents were kind and encouraging. Some agents asked for a full manuscript (a good sign), but in the end found my story was not-a-good-fit/ too-far-outside-the-box. Bottom line, no one was interested in representing me.

Meanwhile, as I wrote books 2 and 3, I was still tweaking book 1. Still learning, seeking critical feedback, revising. Fighting to hold onto my conviction in the series as the rejections kept flowing in. I have to say, there were times it wasn’t easy.

And then Jeffrey died.

My 26-year-old son had started working on his own book project around the same time, also far afield of his educational path. In August of 2017, Jeffrey was struggling with the ending of his dystopian fantasy, Isotopia. We spent an intense couple of days discussing all the possible ways his story might end. Three weeks later, we lost him.

Six months after Jeffrey’s death, I put the finishing touches on his story and published his story. Of all the work he left unfinished in this world, that was one piece I could shepherd through for him. While I did my best to remain true to what I understood to be his wishes, the story will forever be different from what Jeffrey would have written. We’ll never know exactly what that might have been.

When I finally found my way back to my stories, I knew I could not let them die a lonely death inside my computer simply because nobody wanted to take a chance on me. So I took a chance on myself.

Time to call my own bluff.

In March of 2020, as the pandemic bore down on the U.S., I completed the fourth – and final – book of the Cupid’s Fall series. I sent out one last round of queries, and I waited. At the end of August, when the last outstanding query expired in a resounding silence, I called my own bluff.

I threw myself a teeny, tiny pity party. Then I reminded myself that not fitting in someone else’s pre-fab box did not mean that my story wasn’t worth telling and sharing. So I closed that excel spreadsheet with all its carefully ordered and notated rejections and stepped forward onto the “indie publishing” path.

A couple years back at an indie writer conference, I attended a session called “Self-publishing is not a fall-back plan.” What I learned in that session was truly eye-opening. Yes, I will make (more) mistakes. Yes, I’m missing out on all the experience of a traditional publisher. That said, and no sour grapes here, there are some real advantages to going indie.

The advantages of indie

First, and most wonderful, an indie author can publish a book whenever the heck she wants. If I’d signed with an agent in August of 2020, BEST CASE scenario, I might’ve released my book some time in late 2022. No thank you, please. This pandemic has created a huge void in the entertainment industry. I want my books out there now!

Second, an indie author can (and must) choose her own team. That means I get to work with my eagle-eyed editor, Susan Atlas, whom I trust and who knows how and when to challenge me. That means I get to choose the amazingly talented Betti Gefecht to create my covers and make the process a pure joy. And that means I get to title my own books and approve my own covers and write my own endings… Ahhh. For better or worse, I own it.

Third, there is a very cool community of indie authors out here supporting each other, and that is truly a beautiful thing. Experts who freely give of their time to create YouTubes and resource pages. Other authors who openly share their mistakes and experiences.

Finally, an indie author makes her own decisions about branding, future releases, marketing, distribution, and on and on. Which means I don’t need to worry about my publisher (me) canceling my contract for the rest of the series if book one’s sales are disappointing! And by the way, being traditionally published doesn’t mean you’re exempt from creating your “author platform,” especially when you’re a nobody debut author like myself. I’m following all the rainbows even though some of them don’t end in a pot of gold… because the next one just might.

Mascots & other encouragement

This publishing road can be hard and lonely. I’m most fortunate to have lots of loving support and encouragement. Thought I’d share three really sweet examples …

The sleeping Cupid was a gift from my son, Jeffrey, about 5 years ago. This little guy keeps me company next to my keyboard and makes sure I don’t forget to finish telling his story.

The Cupid “mascot” doll was a handcrafted gift from my cover designer, Betti Gefecht. After a visit to Boston, Betti was inspired to hand sew this scarily anatomically correct Cupid doll. He even has his own leather-wrapped bow and handcrafted arrows in their very own customized quiver. There are other accessories inside the feather-lined box, but I’d have to raise the rating on the blog to show them to you.

The party in a box was a very sweet gift for my launch from my daughter, Lindsay, who has been a huge source of joy. I particularly enjoyed her real-time commentary on the book! There’s colored confetti sprinkled in there too – and chocolate chip cookies because no party is complete without them. Lindsay never fails to celebrate the moment!

Of course, not all support can be seen and touched. I tried to express my sincere gratitude in the book’s acknowledgments pages, but I’ll never be able to truly, properly thank every person who encouraged this endeavor. Please know that I appreciate you all.

Time for the baby to leave the nest

There is nothing quite like that feeling of holding your book in your own two hands. You are intimately involved with every word, every comma and space. You mourn the words you cut, the plot twists you took a different direction. You remember the places you and your laptop went during the writing. You remember all the people who were in your head while you wrote the story, and will now forever be a part of it.

You’ve turned the manuscript over and over and run it through the harsh edit mill again and again. You find a new mistake every time, and you honestly believe it will never feel FINISHED… until it does!

And while it does feel great to hold my own book, the whole dang point was for other people to read it. So off you go, Cupid! Into the magical distribution channels, from Boston to Canada to Australia and Japan! One language, fifteen currencies. It’s truly astounding, especially when you stop and think of all those people who said you couldn’t do it.

And how you can’t wait to prove them all wrong.

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P.S. – Did you know you can receive blog updates straight to your inbox? Yup! Just enter your email address in the box below and cut out the middle man. This is a no-spam zone! I post to my blog roughly once a month. (Not to be confused with my NEWSLETTER, which is all the current book stuff, sneak peeks, special deals, etc. And you can sign up for my newsletter by clicking on the big open heart at the bottom of this page.)

One Writer’s Quest to Find the Perfect Reader

Bookstore table display seeking perfect reader
Stock photo of a bookstore table aspirationally edited by the author of this blog post

“Picture your perfect reader…”

“Picture your perfect reader,” the marketing guru begins, and already I feel the anvil’s crush. Because I know where this is heading. I’ve been here before.

I’m not naïve. I understand how marketing works. You have to know your audience before you try to sell a product. (Yes, typing that took a piece of my soul.)

A writer has to be able to answer that question because agents need to answer publishers who need to answer the booksellers. Who is going to read this book? Asked another way, Which shelf will you find your ideal reader perusing at the bookstore?

The Venn diagram didn’t help

After all the advice to “know your reader,” I sat down and honest-to-goodness attempted to create a Venn diagram. I put my ideal reader in the center circle and labeled the outer box, the universe, with “Literature and Fiction.” After that, the page got real messy real quick. (And this, friends, is why you don’t see my Venn Diagram here.)

I ended up with a sloppy arrangement of overlapping circles all around the center: readers of fantasy, mythology, romance, contemporary fiction, historical fiction, women’s fiction. (Don’t blame me for the historical fiction label – I never considered mythology to be history, but apparently Amazon does.) It’s not hard to make an argument for any of these overlaps. Quick example- at the intersection of romance and fantasy, one of my favorite books of all time, The Time Traveler’s Wife by Audrey Niffenegger. So, it’s not that crazy that my book, First Quiver, overlaps with all of those categories.

That’s either the best news or the worst news. In an ideal world, I’d attract readers from all those different spheres, even ones who don’t yet know they’d love a novel that sits at the intersection of all those circles. Unfortunately, I often have to tick just one box, and that’s where I lose people.

Maybe we should stop asking readers to put themselves in a box

Readers aren’t one-dimensional any more than my story is, any more than I am. This used to be just a theory, but now I have proof.

So far, either by my direct handoff or by virtue of a site called NetGalley – where thousands of readers, librarians, and serial reviewers all have access to Advance Review Copies – my story has landed in a variety of readers’ hands. I’ve heard from a self-described “nonfiction reader,” a “romance reader,” a reader who loves mythology but wasn’t so sure about the present-day setting of First Quiver, a reader who didn’t remember mythology from high school and wasn’t sure she liked it the first time, a reader who warned, “Okay, but I tend to like the more literary stuff,” and my personal favorite, a reader “who doesn’t read.” (I think you’ll know who you are.)

Judging by the encouraging reviews, any of these people would qualify as my “ideal reader.” Maybe we’re programmed to set up artificial boundaries on what we choose to read. I know we all have to narrow down the choices somehow, but a good story can go a long way to cross those flimsy barriers.

I guess what I’m saying is this: Hey, it’s 2021. What’s the same as it used to be? Nothing, that’s what. Take a chance. Try a bit of fantasy, a touch of romance. Let Cupid show you your own world through new eyes. Let the magic happen.

Big Brother is watching

From the moment my book goes live (with any luck on the planned release date of January 26th), the giant Amazon algorithm machine and – to a lesser extent – other booksellers are going to make their best effort to recommend my book to the “right reader.” This is not some magnanimous gesture on their part; this is because when they sell my book to the right reader, all three of us win.

How do they do figure out who might want my book? The gremlins are constantly analyzing our previous purchases and our browsing histories in order to make projections about what kind of things they can persuade us to need next. They look at what other people who have bought these same things have then gone on to buy next, and they suggest those things to us. The same goes for books. Good luck getting decent recs if your taste is eclectic.

While Amazon’s methodology is a bit of a black box, Facebook outright allows for direct input from advertisers. I was asked to input between six and twenty authors whose fans might also enjoy First Quiver. This turned out to be a pretty fun activity, made all the more enjoyable when a friend shared this super cool “literature map” for finding authors similar to those you enjoy.

The literature map

Look what happened when I searched on authors similar to Audrey Niffenegger:

Literature map showing authors similar to Audrey Niffenegger

So many of my favorites (those lined in blue) turned up as close neighbors! As you can see, the authors appear around the searched author’s name in some kind of logical array, but I leave that to your curiosity.

Maybe you’ll find some new authors to explore. Maybe you’ll be shocked to find some you hadn’t ever considered reading before. Tell me what you discover!

So where would I find you, oh perfect reader?

Now remember, please, I’m an indie publisher who doesn’t have a direct line to the NYT Book Review. So tell me, if you were my perfect reader, where would I find you? Feel free to leave a comment and let me know!

Happy 2021, everyone. Everything crossed…

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P.S. – Did you know you can receive blog updates straight to your inbox? Yup! Just enter your email address in the box below and cut out the middle man. This is a no-spam zone! I post to my blog roughly once a month. (Not to be confused with my NEWSLETTER, which is all the current book stuff, sneak peeks, special deals, etc. And you can sign up for my newsletter by clicking on the big open heart at the bottom of this page.)

Cupid’s Packing his Quiver for an Exciting Road Trip

Suzy Approved Book Tours header nestled in stacks of books

Break open your 2021 calendar! Cupid’s about to head on a whirlwind First Quiver book tour with Suzy Approved Book Tours!

How does this work?

Should I book my flights now? you ask. Dust off my suitcase? Start ironing ? Where can I find you?

Sigh. Wouldn’t that be nice! Truth is, I’ll be right here at home, chained to my desk. It’s my book that’s going on a road trip – a virtual trip, that is.

Here’s how it works: You find yourself an amazing tour organizer (a travel guide for books) and she puts together an itinerary that hops from one “book blogger” (a broad description encompassing all kinds of social media formats) to the next, giving that book a chance to be seen by different followings. I then put my book into those hands ahead of time, they read, form their own opinions, and post to their accounts on the appointed date. Sounds fun, right? Even more so if you happen to get to work with a lovely lady like Suzanne Leopold, aka Suzy Approved Book Tours.

A few days ago, I had the pleasure of meeting Suzy by phone. A book blogger herself, Suzy decided to turn her passion for books into an outlet for helping authors connect with passionate book reviewers. I felt instantly at home with Suzy’s sweet, carefree style. But more importantly, the lady is a true pro, as are the book bloggers she then queried with my media materials. Within a span of a day or so, Suzy sent back an enthusiastic email with a robust list of book bloggers interested in reading, reviewing, and posting their honest impressions on their social media accounts.

Remember those concert t-shirts with the cities listed on the back?

Maybe I should first ask if you remember going to concerts. Sigh (again).

This is First Quiver’s t-shirt moment! Fifteen appearances between January 26 and March 2, 2021. That’s a lot of nights on the First Quiver book tour bus. Plus, stop #2 is in India!

After learning that, I just couldn’t resist mapping it out. (Apologies for my anatomically incorrect depictions of India, Canada, and the random placement of pins within each state. It’s a broad brushstroke.) I have to say I’m grateful we don’t actually have to ride the road or the skies from NY to India to Michigan… or Texas to California to New Jersey! This will all be so much more fun from home!

Map of First Quiver book tour stops across US, India, and Canada

The book-stagrammers on the tour

As you can see, it’s not about there WHERE but the WHO. Click here to find the complete list of bookstagrammers. I would strongly encourage you to click down the list and follow whichever folks’ posts resonate with your taste. You’ll encounter a variety of engagement with the books, everything from book art – using the books themselves as a design element – to detailed, passionate content reviews. (Watch out for spoilers, friends!)

These 15 are the tip of a huge iceberg. Instagram is a treasure trove of recommendations and (you’ll forgive the expression) book porn. Every genre imaginable is represented in every conceivable format. A popular milieu right now is constructing Christmas trees out of books- and even this very clever menorah. It’s quite a lot of fun once you start clicking! And the plus side is an Instagram feed filled with books! What could be better?


Enormous gratitude to Suzy Approved Book Tours for organizing this amazing tour beginning with First Quiver’s release date Jan. 26, 2021. I hope to see you at some of our stops along the way, but in the meantime, I hope you’ll find some great new reads for your TBR-2021 list! Feel free to jot your favorite book bloggers/instagrammers/Facebook groups in the comments below. I love adding to my list!

See you on the road!
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P.S. – Did you know you can receive blog updates straight to your inbox? Yup! Just enter your email address in the box below and cut out the middle man. This is a no-spam zone! I post to my blog roughly once a month. (Not to be confused with my NEWSLETTER, which is all the current book stuff, sneak peeks, special deals, etc. And you can sign up for my newsletter by clicking on the big open heart at the bottom of this page.)